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Flight attendant Margaretha Pettersson's summer uniform, designed by Carven in 1967.
Flight attendant Margaretha Pettersson's summer uniform, designed by Carven in 1967.

Aviation

SAS turns 70 – it’s time to celebrate

This year, SAS will celebrate 70 years as Scandinavians’ preferred airline.

While August 1, 1946, was the actual date of the agreement between Denmark’s Det Danske Luftfartselskab, Norway’s Det Norske Luftfartselskap, and Sweden’s Svensk Interkontinetal Lufttrafik AB, we’ll be bringing you stories and photos, video clips, stats, and much more throughout year as we relive the colorful history of what was originally called Scandinavian Airlines System, but later just Scandinavian Airlines.

The joining of forces of the three national airlines was truly thinking outside the box at a time when the phrase itself hadn’t even been coined. The first agreement covered only intercontinental travel from Europe to North and South America, but just five years later, in 1951, the three founders established the current SAS consortium and operated all international travel as SAS.

We’ll tell the SAS story from the first 22 air stewardesses, the first intercontinental flights, and the first flight over the North Pole all the way to the new cabins of today, the EuroBonus era – and beyond.

In 70 years, we’ve been a part of a billion travel stories, many of them unforgettable. Do you have one you’d like to share? Please email us at sas70@scandinaviantraveler.com

The 70th anniversary site will be updated with new material during the year in Swedish, Norwegian, Danish, and English. You’ll find it at scandinaviantraveler.com/sas70.

Welcome to the past, present, and future of SAS. And thank you for the first 70 years!

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